Welcome Back
Baits & Lures
151 products
Hoodwink
Southern Salt... ®
$5.99
4.75” (5 to a pack) Speckled Trout catching, Flounder flipping, Redfish slaying machine. This lure was designed for all things inshore fishing. The hoodwink has a rudder glide system that assists in the bait swimming true at all times. The tail features a ball that is sure to whack a fish in the face which puts the meaning to “reaction strikes”. The body features a top and bottom slit for maximum concealment of weedless hooks but rest assured this bait is also designed to have fully exposed jig heads to increase those nasty hook sets!
Berkley Gulp!® Saltwater Paddleshad
Berkley ®
$7.99
Packs of 4 Length: 4 inch The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Lifelike baitfish profile with optimized nose for rigging jigheads Soft plyable Gulp! formula delivers our best paddletail action Body and tail design work together to provide amazing action at slow speeds and on the drop! Made from Gulp!® proprietary material to ensure extreme scent dispersion Ideally rigged on a weighted EWG swimbait hook or jig head
Shrimp, Frozen
Aylesworth's... ®
$4.85
AKA: Bait Shrimp There are many varieties of Shrimp, both freshwater and saltwater around the world,  that live close to the bottom, but are frequently found drifting on the surface with the tide. Shrimp are filter feeders that live in schools and can swim rapidly backwards. They are the world’s most famous bait and are an important food source for both marine creatures and humans. Mother Nature’s best-designed bait. Shrimp for bait use are different from the shrimp used for food only
Squid, Baitmasters, Frozen, 1lb bag
Aylesworth's... ®
$5.25
Description California squid (Loligo opalescens) AKA: Calamari Like all other cephalopod mollusks – Squid have a distinct head, bilateral symmetry, a mantle, and arms. The Squid’s body consists of eight arms and two tentacles. The long tubular shaped body is the mantle. The Squid’s mouth is nestled in between the arms. Squid range in length from one inch to six feet. There are over 300 species of Squid that can be found in both the Atlantic and Pacific Oceans – geographic range varies for each species. Loligo is the generic name for several sub-species – the most abundant are referred to as California Market Squid 
Cigar Minnow, Imported, 5 lb box, Frozen
Aylesworth's... ®
$20.00
Cigar Minnow (Decapterus punctatus) BAITMASTERS Cigar Minnows (Round Scad) are top quality Decapterus punctatus. Excellent bottom bait, especially for grouper and snapper. May be used whole or as a cut bait. Charter boats like to use them to troll for striking fish, such as king mackerel or tunas, because they hold up well. Very popular in the Florida Panhandle and Northern Gulf of Mex
Berkley Stunna 112+1 - 1/2oz Jerk Bait
Berkley ®
$14.99
Stunna 112M 1/2oz Jerk Bait The Berkley Stunna features Berkley’s first tungsten weight-transfer system and a unique brass block weighting system that delivers a slow sink and slight shimmy in the water. With an action that engages quicker with a larger roll, increased bill durability, and ultra-sharp Fusion19 hooks, the Stunna comes in 14 colors and two different dive depths. The 112 size runs 3 to 6 feet deep while the 112+1 runs 6-10 feet deep. Both styles weigh 1/2 ounce and have a fall rate of 1 foot per 8 seconds. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Stunna Size: 112mm
Chum, Blue Label Tournament, Double Grind, 7
Aylesworth's... ®
$12.50
Chum is the ultimate fish attractant. Found in many different formulations, some requiring refrigeration, others not. Some dry, some moist, every fisherman seems to have their own special recipe to attract fish. Generally chum is comprised of fish or fish by-products; sometimes fish oil is added to create a slick on the water. The idea is a slow dispersal of the attractant to draw bait to the chum – and in turn catching the attention of the larger fish and create a feeding frenzy. Tournament Master Blue Chum is fine ground menhaden (pogy), enhanced with Menhaden Milk (water soluble menhaden oil) to cover the entire water column with an oily cloud. USES: Fisherman around the world use chum as a fish attractant to increase their catch. Anglers create a stinky slick in the water (hence the term “stink bait”) and wait for the fish to come, then cast their lines into the resulting FISH FRENZY! Increase your catch, always bring the chum.
Cigar Minnow, local, 1 lb bag, Frozen
Aylesworth's... ®
$4.75-$5.00
Cigar Minnow (Decapterus punctatus) BAITMASTERS Cigar Minnows (Round Scad) are top quality Decapterus punctatus. Excellent bottom bait, especially for grouper and snapper. May be used whole or as a cut bait. Charter boats like to use them to troll for striking fish, such as king mackerel or tunas, because they hold up well. Very popular in the Florida Panhandle and Northern Gulf of Mex
Croaker, live
Niceville Bait... ®
$10.00
Live croakers, locally caught
Mullet, Finger, Frozen
Aylesworth's... ®
$4.85
Small Silver mullet (Mugil gyrans) AKA: mullet, or striped, flathead, grey, or jumping mullet The mullets are a family and order of ray-finned fish found worldwide in coastal temperate and tropical waters, and in some species in fresh water. Mullet swim in large schools and are commonly seen jumping out of the water.  Mullet spend most of their lives in estuaries feeding on detritus and move freely between fresh and saltwater, moving offshore to spa
Ballyhoo, 4 lb box, Frozen
Aylesworth's... ®
$11.25
Ballyhoo (Hemiramphus brasilensis) AKA: Hoo, Bally Ballyhoo are in the halfbeak family and are found in tropical waters, harvested with lampara nets. Characterized with orange-red beak tips, compressed silvery sides, they can grow up to 18 inches. The most interesting feature is the color of their backs and color of feces, which change with their habitat. If the fish have been feeding on grass flats, backs and feces are green. If they have been feeding on the reefs, ba
Yo-Zuri 3D Inshore Popper R1411
Yo-Zuri ®
$9.99
The 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Pencil is an exceptional choice for fishing grass flats, oyster bars or back bays. Yo-Zuri’s patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The strategic weight position gives the 3D Inshore Popper a popping action that puts a tremendous amount of water when worked with a stop and pop retrieve. Put it all together and you have a high quality saltwater Japanese hard bait at an extraordinary price point! Find these baits online at:Bass Pro ShopsAcademyTackle DirectWal-MartDick’s Sporting GoodsCapt. Harry’sKarl’s Bait & TackleDiscount Tackle R1411 - 3.5 inches    7/8 oz
Pinfish, Live
Niceville Bait... ®
$8.00
Live pinfish caught locally
Sand Fleas, Frozen,
Aylesworth's... ®
$3.90
Description Sand Flea  (Emerita) AKA: mole crabs, sand crabs, sand bugs, sand fiddlers, beach flea, sand ticks BAITMASTERS Sand Fleas are not insects but 1 1/2 inch long crustaceans that live in the sand at the water’s edge. They live in colonies around 2 feet across and 10 feet long paralleling the beach. Sand Fleas are popular surf fishing bait. Sand fleas have a barrel-shaped body. It has a tough exoskeleton and can hold its appendages close to the body, allowing it to roll in the tidal currents and waves. It has feathery antennae, which are used to filter plankton and detritus from the swash. Found in tidal zones
FISHBITES FISH’N STRIPS® SHRIMP
Fishbites ®
$7.79
Available in pennant shaped wedges 8 colors, shrimp scent Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook, even with the most powerful cast and in the most punishing tides. Fish’n Strips are a must-have, all-purpose saltwater bait.
FISHBITES® LONGER LASTING E-Z CRAB
Fishbites ®
$6.79
Product Description Available in 1/2″ wide, about 12″ long ribbons Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Use them to catch a wide variety of saltwater species. The Longer Lasting formula features a cloth binder in the middle of the bait that keeps it on the hook despite the efforts of notoriously toothy bait stealers. While the gel is designed to work in all water temperatures, it’s best to use in water temperatures above 65F. (2 baits per pack) Fast Acting vs Long Lasting Formula Fast Acting Red bags No
FISHBITES® LONGER LASTING E-Z Shrimp
Fishbites ®
$6.79
Product Description Available in 1/2″ wide, about 12″ long ribbons Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Use them to catch a wide variety of saltwater species. The Longer Lasting formula features a cloth binder in the middle of the bait that keeps it on the hook despite the efforts of notoriously toothy bait stealers. While the gel is designed to work in all water temperatures, it’s best to use in water temperatures above 65F. (2 baits per pack)
FISHBITES® LONGER LASTING E-Z SQUID
Fishbites ®
$6.79
Product Description Available in 1/2″ wide, about 12″ long ribbons Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Use them to catch a wide variety of saltwater species. The Longer Lasting formula features a cloth binder in the middle of the bait that keeps it on the hook despite the efforts of notoriously toothy bait stealers. While the gel is designed to work in all water temperatures, it’s best to use in water temperatures above 65F. (2 baits per pack)
FISHBITES® LONGER LASTING E-Z FLEA
Fishbites ®
$7.49
Product Description Available in 1/2″ wide, about 12″ long ribbons Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Shrimp can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2″ wide and about 12″ long. Use them to catch a wide variety of saltwater species. The Longer Lasting formula features a cloth binder in the middle of the bait that keeps it on the hook despite the efforts of notoriously toothy bait stealers. While the gel is designed to work in all water temperatures, it’s best to use in water temperatures above
FISHBITES FISH’N STRIPS® SAND FLEA
Fishbites ®
$6.99
Product Description Available in pennant shaped wedges Longer lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook, even with the most powerful cast and in the most punishing tides. Fish’n Strips are a must-have, all-purpose saltwater bait. Fast Acting vs Long Lasti
FISHBITES FISH’N STRIPS® CRAB
Fishbites ®
$7.79
Available in pennant shaped wedges 8 colors, crab Longer Lasting formula 15 baits per pack Fish’n Strips® tough consistency make them the perfect bait for surf fishing from the beach, off a jetty, atop a pier, or from the bridge. Their design virtually guarantees they’ll stay on the hook, even with the most powerful cast and in the most punishing tides. Fish’n Strips are a must-have, all-purpose saltwater bait.
FISHBITES® E-Z PRO SQUID
Fishbites ®
$11.99
Product Description Available in 3 colors 4″ Long x 1-1/2″ Wide, 1/4″ Thick with Inner Mesh Layer Squid Scent 4 Baits per bag
Ballyhoo, small, frozen
Aylesworth's... ®
$12.75
Ballyhoo (Hemiramphus brasilensis) AKA: Hoo, Bally 6.5 - 7.5" Ballyhoo are in the halfbeak family and are found in tropical waters, harvested with lampara nets. Characterized with orange-red beak tips, compressed silvery sides, they can grow up to 18 inches. The most interesting feature is the color of their backs and color of feces, which change with their habitat. If the fish have been feeding on grass flats, backs and feces are green. If they have been feedin
Squid, Baitmasters, Frozen, 5lb bag
Aylesworth's... ®
$22.50
Description California squid (Loligo opalescens) AKA: Calamari Like all other cephalopod mollusks – Squid have a distinct head, bilateral symmetry, a mantle, and arms. The Squid’s body consists of eight arms and two tentacles. The long tubular shaped body is the mantle. The Squid’s mouth is nestled in between the arms. Squid range in length from one inch to six feet. There are over 300 species of Squid that can be found in both the Atlantic and Pacific Oceans – geographic range varies for each species. Loligo is the generic name for several sub-species – the most abundant are referred to as California Market Squid